Lantern vs Onsa
Side-by-side comparison — pricing, features, ratings, use cases. Find which Ai Sales fits you best.
🔍 Independently researched ·
📊 Data-driven
· ⭐ Ratings from G2 (real user reviews)
47/100
1 127 Kč starting
Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and clos
💰 Pricing
Starting at 1 127 Kč
🔧 Features
✓ Ai Model✓ Api Available✓ Mobile App✓ Team Collaboration✓ Browser Extension✓ Languages Supported✓ Gdpr Compliant✓ Integrations Count✓ Analytics Dashboard✓ Export Formats✓ Custom Templates✓ Workflow Automation
📋 Assessment
💪 Strengths
- Adaptive AI personalization: Lantern's core strength lies in its ability to personalize every email dynamically. Instead of static merge fields, the AI analyzes recipient actions—opens, clicks, replies—and automatically adjusts follow-up messages. For example, if a prospect hasn't opened the first email, the second might switch subject lines entirely, increasing the chance of engagement. This reduces manual iteration and has shown tangible improvements in reply rates for users.
- Multi-channel outreach: Pro plan and above include voice calling and SMS as native channels. This is crucial for modern outbound, where a single touchpoint is often ignored. Lantern allows you to sequence touchpoints across email, call, and SMS automatically, ensuring consistent and timely follow-ups. The ability to seamlessly move between channels without juggling separate tools is a significant time-saver.
- CRM integrations: Native integrations with Salesforce and HubSpot are seamless, syncing contact data, activity logs, and outcomes both ways. This ensures that your CRM remains the single source of truth and eliminates manual data entry. The integration is robust enough to handle custom fields and workflows, making it easy to align with existing sales processes.
- User-friendly interface: Lantern's UI is intuitive and modern, with drag-and-drop builders for sequences and a clean dashboard for tracking performance. New users can get up to speed quickly without extensive training. This is a stark contrast to more complex platforms like Outreach, which often require dedicated administrators to manage full effectiveness.
⚠ Watch out for
- No free trial or freemium: Lantern requires a credit card upfront, with no free trial or free tier. This is a significant barrier for individual users or small teams who want to test the tool before committing $49/month. Competitors like HubSpot Sales Hub offer free plans, and even Salesloft provides a 14-day trial. Lantern's lack of a trial undermines confidence and makes it harder to evaluate value.
- Low contact limits: The Starter plan caps at 1,000 contacts, and Pro at 5,000. For a growing team running multiple campaigns, this can be restrictive. Even a single SDR can easily exceed 5,000 contacts in a few months, necessitating an upgrade to the $200/month Scale plan. This pricing structure may make it more expensive than alternatives like Lemlist, which offers 12,000 contacts on a similar tier.
- No SOC 2 compliance: Lantern does not have SOC 2 Type II certification, a standard for data security in B2B SaaS. This is a dealbreaker for many enterprise buyers, especially those in regulated industries like finance or healthcare. It also limits Lantern's viability as a vendor for organizations with strict vendor risk assessments.
- Limited reporting depth: While basic performance metrics like reply rates and sequence success are available, the analytics lack the granularity of competitors. For instance, you can't drill down into individual prospect behavior over time or perform cohort analysis. This may frustrate sales leaders looking for deep insights to refine their strategies.
🎯 Best for
Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and close more deals.
🚫 Who should skip
Small startups on a tight budget or enterprises that require SOC 2 compliance and unlimited contact scalability.
📚 Learning curve
Moderate - setting up multi-channel sequences and AI rules requires some initial configuration, but the interface is intuitive for sales professionals.
🧑⚖️ Verdict
Lantern is a strong contender for small sales teams and individual SDRs who prioritize adaptive personalization and multi-channel outreach without the complexity of enterprise platforms. Its AI-driven approach delivers tangible improvements in response rates, making it a valuable investment for outb
69/100
897 Kč starting
Small to mid-sized B2B sales teams that want an affordable, AI-driven platform for email and LinkedIn outreach without n
★ Best
💰 Pricing
Starting at 897 Kč
🔧 Features
✓ Ai Model✓ Team Collaboration✓ Browser Extension✓ Integrations Count✓ Analytics Dashboard✓ Custom Templates✓ Workflow Automation
📋 Assessment
💪 Strengths
- Clear, three-tiered pricing with a low-cost starter plan: Onsa offers a transparent pricing model starting at $39/month for solo users, which is significantly cheaper than most competitors who demand annual commitments and higher per-user fees. This makes it an attractive option for startups and small sales teams with budget constraints. The tiered structure also means you can scale up as your team grows, paying only for the features you need. This transparency helps buyers avoid surprise costs and makes budget planning straightforward.
- Built-in AI model for message generation: The AI in Onsa isn't just a chat assistant; it's specifically trained to help you write sales emails and LinkedIn messages. It can analyze a prospect's company details and suggest personalized opening lines, freeing reps from the blank-page problem. The quality of the suggestions can be surprisingly good, especially for follow-ups, and it significantly speeds up the writing process. This is a core differentiator versus basic templates found in other tools.
- Workflow automation for follow-ups: Onsa lets you automate repetitive tasks like sending follow-up emails based on prospect actions (e.g., opened, clicked, no response). You can set up sequences that trigger automatically, ensuring no lead falls through the cracks and saving reps hours per week. The visual workflow builder is user-friendly, making it accessible to non-technical users. This feature is crucial for maintaining consistent engagement with prospects.
- Sales analytics and performance tracking: The platform provides dashboards that track email open rates, click-through rates, and reply rates, giving you insight into which messages are working. You can see individual rep performance and identify areas for improvement. This data-driven approach helps you refine your outreach strategies continuously, which is essential for improving conversion rates over time. It's not as deep as dedicated analytics tools, but it covers the basics well.
- Collaborative sales campaigns for small teams: Onsa allows teams to share templates and campaigns, enabling consistent messaging across the team. The ability to assign tasks and track progress within the platform fosters collaboration without requiring a heavyweight CRM. This is particularly valuable for small teams that need to stay organized without complex project management overhead. The collaborative features are well-designed and easy to use.
⚠ Watch out for
- Lack of API and mobile app: Onsa lacks an API and a mobile app, which severely limits its flexibility and on-the-go usability. For teams that rely on custom integrations with their CRM (e.g., Salesforce, HubSpot) or other tools, this is a major drawback. You'll have to manually export/import data, which is inefficient and error-prone. Additionally, without a mobile app, sales reps cannot quickly check or update campaign data while out of the office, which can hinder productivity for those who are always on the move.
- Not GDPR or SOC2 compliant: This is a significant red flag for companies that handle sensitive data or operate in regulated industries. Without GDPR compliance, European customers may be uneasy about storing prospect data. SOC2 compliance is often a prerequisite for B2B SaaS purchasers, so the absence could disqualify Onsa from vendor vetting processes entirely. Security-conscious buyers should consider alternatives like Salesloft or Outreach, which prioritize compliance and have extensive security certifications.
- No free tier or trial: The inability to test Onsa before paying is a hurdle for potential customers. With no free tier or trial, you must commit financially to evaluate the product, which can be off-putting. While the $39/mo entry price is low, it's still a commitment. A free trial would lower the barrier to entry and allow users to see if the AI and automation features truly meet their needs. Many competitors offer at least a 14-day trial, making Onsa less competitive in this regard.
- Limited integrations and ecosystem: Besides the lack of API, Onsa's native integrations are limited. It doesn't connect directly to popular CRM platforms or email clients like Outlook or Gmail, so you may have to rely on workarounds like CSV exports and imports. This can break your existing sales stack and create silos of information. The absence of an ecosystem means you won't benefit from third-party add-ons that could extend functionality. This is a critical missing piece for many teams.
- Potential scalability concerns: While the low price is attractive for small teams, Onsa may not scale well as your team grows. The analytics and collaboration features are basic compared to enterprise-level tools, and the lack of robust admin controls and advanced permissions could become problematic. Additionally, the AI's effectiveness may plateau if you need highly customized, complex workflows. But this is a risk, not a certainty, and you'll need to assess if your future needs align with the platform's capabilities.
🎯 Best for
Small to mid-sized B2B sales teams that want an affordable, AI-driven platform for email and LinkedIn outreach without needing complex integrations or mobile access.
🚫 Who should skip
Enterprise sales teams requiring deep CRM integrations, multi-language support, or strict compliance standards like GDPR/SOC2 should look elsewhere.
📚 Learning curve
Moderate – setting up templates and automation requires initial time investment, but the interface is likely intuitive for sales pros.
🧑⚖️ Verdict
Onsa is a solid, budget-friendly option for small B2B sales teams that want AI-driven outreach automation without enterprise costs. However, its lack of integrations, security compliance, and mobile access will drive larger or security-conscious buyers to alternatives. If you're a solo seller or a s
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use CaseLanternOnsa
Cold Email Outreach Campaigns90—
Lantern's AI-powered personalization and workflow automation are ideal for craft
Multi-Channel Lead Nurturing85—
With Pro plan's multi-channel capabilities, teams can combine email, phone, and
Sales Follow-Up Automation88—
Automated workflows for timely follow-ups, schedule management, and reminders re
Account-Based Sales (ABS) Engagement80—
Custom AI on Enterprise plan enables hyper-personalized outreach to target accou
Pipeline Acceleration for Mid-Market Deals82—
Analytics dashboard and AI insights help prioritize high-intent leads, speeding
Automating Personalized Email Outreach—90
Onsa's AI model, custom templates, and workflow automation are perfectly suited
Sales Analytics and Performance Tracking—85
The analytics dashboard provides insights into outreach effectiveness and team p
Collaborative Sales Campaigns for Small Teams—80
With team collaboration features in Pro and Enterprise plans, small sales teams
🧭 Which One Should You Pick?
Choose Lantern if...
- You are: Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and clos
- 👍 AI-powered personalization that adapts to recipient behavior, improving response rates.
- 👍 Multi-channel outreach (email, phone, SMS) is supported in the Pro plan and above.
- 👍 Seamless integrations with popular CRMs like Salesforce and HubSpot.
- 💰 From $49/mo
- ⚠ Trade-off: No free tier or free trial available; all plans are paid starting at $49/month.
Choose Onsa if...
- You are: Small to mid-sized B2B sales teams that want an affordable, AI-driven platform for email and LinkedIn outreach without n
- 👍 Clear, three-tiered pricing with a low-cost starter plan for solo users.
- 👍 Includes AI model for generating and optimizing sales messages.
- 👍 Offers workflow automation to streamline repetitive tasks like follow-ups.
- 💰 From $39/mo
- ⚠ Trade-off: No API or mobile app, limiting integration and on-the-go use.
❓ Frequently Asked Questions
Does Lantern offer a free trial or free tier?
No, Lantern does not have a free tier. They offer a paid Starter plan at $49/month with a 1000-contact limit, but no free trial is mentioned.
What CRM systems does Lantern integrate with?
Lantern integrates with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, though specific integrations are not fully detailed on the website.
Is Lantern SOC 2 compliant?
No, Lantern is not SOC 2 compliant according to their feature list. They are GDPR compliant, which covers EU data privacy, but may be a limitation for enterprises requiring SOC 2.
Can I use Lantern for phone calls and SMS, or just email?
Lantern supports multi-channel outreach including email, phone, and SMS. The Pro plan unlocks multi-channel features, while the Starter plan is email-only.
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