Verdict
Lantern is a decent AI Sales tool. It suits specific needs but has trade-offs.
Who should buy: Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and close more deals.
Who should skip: Small startups on a tight budget or enterprises that require SOC 2 compliance and unlimited contact scalability.
Hidden costs: Potential overage fees for exceeding contact limits on Starter (1,000) or Pro (5,000) plans; integration setup or custom features may incur additional charges not listed.
Learning curve: Moderate - setting up multi-channel sequences and AI rules requires some initial configuration, but the interface is intuitive for sales professionals.
Pros & Cons
What's Good
- AI-powered personalization that adapts to recipient behavior, improving response rates.
- Multi-channel outreach (email, phone, SMS) is supported in the Pro plan and above.
- Seamless integrations with popular CRMs like Salesforce and HubSpot.
- Robust workflow automation for sequences, follow-ups, and task management.
- Detailed analytics dashboard providing real-time performance metrics.
What's Not
- No free tier or free trial available; all plans are paid starting at $49/month.
- Contact limits (1,000 for Starter, 5,000 for Pro) can be restrictive for growing teams.
- Not SOC 2 compliant, which may be a dealbreaker for enterprise buyers with strict security requirements.
- White labeling is not offered, limiting brand customization for agencies.
- Pricing for overages beyond contact limits is not transparent.
Capabilities
Capability details coming soon.
Pricing
| Plan | Price | Includes |
|---|
| Starter | $49/mo | email_outreach · basic_ai |
| Pro | $149/mo | multi_channel · advanced_ai |
| Enterprise | $399/mo | custom_ai · dedicated_support |
Starts at $49/mo.
Common Questions
Does Lantern offer a free trial or free tier?
No, Lantern does not have a free tier. They offer a paid Starter plan at $49/month with a 1000-contact limit, but no free trial is mentioned.
What CRM systems does Lantern integrate with?
Lantern integrates with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, though specific integrations are not fully detailed on the website.
Is Lantern SOC 2 compliant?
No, Lantern is not SOC 2 compliant according to their feature list. They are GDPR compliant, which covers EU data privacy, but may be a limitation for enterprises requiring SOC 2.
Can I use Lantern for phone calls and SMS, or just email?
Lantern supports multi-channel outreach including email, phone, and SMS. The Pro plan unlocks multi-channel features, while the Starter plan is email-only.
What happens if I exceed my contact limit on a plan?
If you exceed the contact limit (e.g., 1,000 for Starter, 5,000 for Pro), you may need to upgrade to a higher tier or pay overage fees. Pricing for overages is not publicly disclosed.
Does Lantern offer custom AI training or white labeling?
Custom AI models are available only on the Enterprise plan. White labeling is not offered on any plan.
How does Lantern's AI improve response rates?
Lantern uses AI to personalize email content, suggest optimal send times, and adapt messaging based on recipient behavior, aiming to increase engagement and reply rates.
Is there a mobile app for Lantern?
Yes, Lantern has a mobile app, allowing sales reps to manage outreach and view analytics on the go.
Bottom Line
Lantern earns a 3.3/5 rating as a decent AI Sales tool. A viable option if budget is your primary concern. Power users may find better-featured alternatives.
Visit Lantern →