Adyen vs Trustly
Side-by-side comparison — pricing, features, ratings, use cases. Find which Payment Gateways fits you best.
🔍 Independently researched ·
📊 Data-driven
71/100
Free tier
Adyen is best for established enterprises, high-volume retailers, and platforms that need a single, scalable payment sol
★ Best
💰 Pricing
🆓 Free tier available
No monthly fee to start, but you pay per transaction. There is no public free processing tier; all accounts are subject to underwriting and pay applicable transaction fees.
Fee notes:
- Card processing (Visa/Mastercard): approximately 3.25% + $0.25 per transaction in the US, and 3.25% + €0.25 in Europe
- American Express: approximately 4.35% + $0.25 per transaction in the US
- Chargeback fee: $25 per dispute (or €25 in Europe)
- FX conversion markup: 1% above interbank rate when settling in a different currency
- Payouts in settlement currency are free; payouts in other currencies incur a 1% conversion fee
⚠ Watch for:
- Interchange fees vary by card type — commercial and corporate cards cost more than consumer cards
- Payment method fees for non-card methods are added on top of card processing fees
- Chargeback fees are charged for every disputed transaction, even if the seller wins
- No publicly advertised flat rate; final pricing is custom and depend on expected volume and industry
🔧 Features
✓ Free Tier✓ Omnichannel✓ Enterprise✓ European Origin✓ Global Reach✓ Unified Commerce
📋 Assessment
💪 Strengths
- Unified commerce platform: Adyen's single API and dashboard for online, in-store, and mobile payments is a standout. Retailers can use one integration to manage in-store point-of-sale (POS) terminals, e-commerce checkouts, and mobile apps, with real-time reporting across all channels. This eliminates the need to stitch together separate systems, reducing complexity and giving a holistic view of customer behavior.
- Global payment coverage: Adyen supports over 250 payment methods, including local alternatives like iDEAL (Netherlands), Boleto (Brazil), and Alipay (China), with direct acquiring in 30+ countries. This local expertise is invaluable for merchants expanding internationally, as it allows them to offer preferred payment methods without relying on third-party aggregators, improving conversion rates in new markets.
- Advanced fraud management: Adyen's built-in risk engine uses machine learning to analyze transactions in real-time, flagging suspicious activity based on customizable rules. Merchants can adjust risk tiers per payment method or market without the need for a separate fraud tool. This integration not only reduces fraud losses but also minimizes false declines, protecting legitimate revenue.
- Data-rich reporting and analytics: The Adyen dashboard provides granular insights into transaction data, including payment method performance, authorization rates, and customer behavior. These analytics help merchants optimize payment pages and choose the right mix of methods to improve conversion. For data-driven businesses, this is a powerful tool to monitor and enhance the payment experience.
- Reliability and scalability: Trusted by major global brands like Meta, Spotify, Uber, and eBay, Adyen demonstrates proven scalability and uptime. Its infrastructure handles high transaction volumes with minimal downtime, which is critical for enterprises where every minute of payment failure represents significant revenue loss. This reliability is a key reason why large businesses stick with Adyen.
⚠ Watch out for
- Opaque pricing structure: Adyen does not publish its pricing, and rates are individually negotiated based on transaction volume, payment methods, and business profile. This lack of transparency makes it difficult for prospective customers to compare costs with competitors like Stripe. High-volume merchants may get favorable rates, but smaller businesses might end up paying more than expected, and the effort to negotiate can be time-consuming.
- Significant technical integration effort: While Adyen provides robust APIs, SDKs, and documentation, the integration is complex and not a plug-and-play affair. Businesses need skilled developers to build a custom payment flow, which can take weeks to months, especially for omnichannel setups. This is a barrier for small businesses with limited technical resources, who might prefer a simpler, hosted checkout.
- Slow and stringent onboarding: Unlike self-serve platforms that let you start in minutes, Adyen requires a review of your business, including underwriting and compliance checks. The process can take weeks, and approval is not guaranteed. For startups or businesses needing to go live quickly, this delay can be a dealbreaker, forcing them to seek alternative solutions.
- Monthly minimums and fixed fees: Adyen may impose monthly minimum processing volumes or fixed setup fees, depending on the negotiated contract. For merchants with variable or low transaction volumes, these minimums can create unexpected costs. Unlike pay-as-you-go models, this structure is less flexible for growing businesses whose payment volumes fluctuate.
- Limited customer support for smaller merchants: While Adyen offers support via email, phone, and a knowledge base, the level of support can be tiered based on account size. Smaller merchants may not receive the same priority or proactive assistance as enterprise clients. For complex integrations, this can be frustrating, as resolving issues might take longer without a dedicated account manager.
🎯 Best for
Adyen is best for established enterprises, high-volume retailers, and platforms that need a single, scalable payment solution spanning online, in-store, and international markets.
🚫 Who should skip
Small businesses, freelancers, and early-stage startups should skip Adyen if they need transparent pricing, quick setup, and a simple plug-and-play payment gateway.
📚 Learning curve
Steep — Adyen's platform is powerful but requires technical knowledge to integrate properly, configure payment methods, and manage risk settings; less technical users may need developer help.
🧑⚖️ Verdict
Adyen is the go-to for large enterprises with global ambitions and the technical resources to manage a complex integration. Its unified commerce, global reach, and advanced analytics are unmatched. But for small businesses or those seeking transparent pricing and fast onboarding, Stripe or Square mi
38/100
Free tier
Merchants in Europe and North America, particularly in iGaming, fintech, and high-ticket e-commerce, who want lower card
💰 Pricing
🆓 Free tier available
No setup or monthly fee; per-transaction fees apply.
Fee notes:
- Trustly does not publicly publish fixed transaction fee rates; fees are customized based on country, volume, and average transaction size.
- No monthly or setup fees are charged.
- Payouts are priced separately from payment acceptance.
- Chargeback fees are not published on the public website — contact Trustly sales for specific terms.
⚠ Watch for:
- Refund and reversal fees may apply
- A flat fee per transaction may be added on top of the percentage rate
- Cross-border conversion fees may apply if settling in a different currency than the customer's payment
🔧 Features
✓ Free Tier✓ Open Banking✓ Bank To Bank✓ No Card Needed✓ Eu Na Coverage
📋 Assessment
💪 Strengths
- Reduced transaction costs: Trustly eliminates card interchange and scheme fees, which can be substantial on high-value transactions. This cost structure can lead to significant savings for merchants processing large payments, such as iGaming operators or high-end retailers. By moving money directly between bank accounts, Trustly avoids the fee stack that comes with card networks.
- Instant payment confirmation and fast settlement: Transactions are confirmed in real-time, and funds settle quickly—often within 30 seconds to a few minutes. This speed is crucial for merchants that need to authorize transactions immediately or offer same-day withdrawals, enhancing customer satisfaction and operational efficiency.
- Enhanced security and fraud reduction: Trustly uses bank-level authentication and adheres to SCA regulations, reducing the risk of chargebacks and fraud. Since payments are initiated from the customer's bank account with their own credentials, the chances of unauthorized transactions are minimized. This is particularly valuable for high-risk industries like iGaming, where chargeback fraud is common.
- Wide bank coverage: With over 8,300 connected banks across Europe and North America, Trustly covers a broad geographic area. This extensive network ensures that a majority of customers in supported regions can use Trustly, making it a viable alternative to cards for many transactions.
- No app downloads or card details: Customers pay directly from their online bank account, eliminating the need to enter card details or download a separate app. This streamlined checkout process can reduce friction and increase conversion, especially for customers who prefer not to share card information online.
⚠ Watch out for
- Opaque pricing model: Trustly does not publish its pricing, and merchants must contact sales for a customized quote. This lack of transparency makes it difficult for small businesses to compare costs with other gateways and plan their budgets. The absence of self-serve pricing may also deter potential users who prefer painless onboarding.
- Inconsistent coverage by country and bank: While Trustly connects to many banks, coverage varies significantly by country. In some regions, smaller or regional banks may not be integrated, causing checkout options to disappear for customers banking with those institutions. This can lead to lost sales and a fragmented user experience.
- Excludes unbanked and card-first customers: Trustly requires customers to have online banking access. This excludes unbanked individuals and those who rely primarily on credit or debit cards. In markets where card usage is dominant, this limitation could reduce the total addressable audience, making Trustly less suitable for mass-market e-commerce.
- No immediate integration with all platforms: Although Trustly offers plugins for major e-commerce platforms like Magento and WooCommerce, some custom or enterprise systems may require additional development effort. This could be a hurdle for merchants with bespoke infrastructure, potentially leading to longer setup times and extra costs.
- Limited to certain high-value use cases: Trustly is best suited for high-value transactions, but for small-ticket items, the advantages (like low fees) are less pronounced. Additionally, the target audience is often specific—such as iGaming players or fintech users—meaning the payment method may not be ideal for general e-commerce stores with diverse consumer bases.
🎯 Best for
Merchants in Europe and North America, particularly in iGaming, fintech, and high-ticket e-commerce, who want lower card costs, instant bank payments, and fast payouts.
🚫 Who should skip
Businesses targeting customers who strongly prefer cards, digital wallets, or BNPL, or those operating in countries with limited Trustly bank coverage.
📚 Learning curve
Moderate — the customer flow is simple, but merchant integration, authentication testing, and compliance review require technical effort.
🧑⚖️ Verdict
Trustly is a solid choice for businesses processing high-value transactions in iGaming, fintech, and e-commerce, offering reduced costs and speed. However, its opaque pricing and bank coverage limitations make it less suitable for small businesses or those with a broad consumer base. If you need fas
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use CaseAdyenTrustly
Global ecommerce for enterprise merchants95—
Adyen's direct acquiring and broad local payment method coverage helps large ret
Omnichannel retail (online + in-store)98—
Adyen is one of the few platforms purpose-built to unify online and POS transact
Subscription and recurring billing90—
Adyen handles recurring payments, dunning, and tokenization at scale, as proven
Marketplaces and platform payments92—
Adyen's platform model supports split settlements and payouts to multiple seller
High-volume international payment processing94—
Adyen's infrastructure is built for reliability and scalability, handling millio
iGaming Deposits and Payouts—95
Trustly has strong gaming industry adoption, instant deposits, and fast withdraw
Fintech Account Funding—90
Trading apps, wallets, and digital banks use Trustly to let users push money fro
E-commerce Checkout for High-Value Orders—85
Bank-to-bank payments remove card limits and reduce fraud risk for expensive pur
🧭 Which One Should You Pick?
Choose Adyen if...
- You are: Adyen is best for established enterprises, high-volume retailers, and platforms that need a single, scalable payment sol
- 👍 True unified commerce platform that processes online, in-store, and mobile payments with a single in
- 👍 Global reach with direct acquiring in many regions and support for 250+ payment methods, including l
- 👍 Advanced fraud detection using machine learning and customizable risk rules without requiring third-
- 💰 Free tier available
- ⚠ Trade-off: Pricing is not publicly listed and is individually negotiated, making it less tr
Choose Trustly if...
- You are: Merchants in Europe and North America, particularly in iGaming, fintech, and high-ticket e-commerce, who want lower card
- 👍 No card interchange or scheme fees, which reduces payment costs on high-value transactions.
- 👍 Instant payment confirmation and fast settlement improve merchant cash flow and enable same-day with
- 👍 Bank-level authentication and strong customer authentication reduce fraud and chargeback risk.
- 💰 Free tier available
- ⚠ Trade-off: Pricing is opaque; merchants must request a quote and there is no self-serve pri
❓ Frequently Asked Questions
Does Adyen charge a monthly fee or have a free tier?
Adyen does not charge a monthly subscription fee, so you can start with no fixed costs. However, you pay per transaction, and pricing is custom-quoted based on your volume and payment methods.
How does Adyen's pricing compare to Stripe or PayPal?
Adyen's per-transaction fees are typically lower for high-volume businesses but are negotiated individually, whereas Stripe and PayPal offer flat-rate, transparent pricing. For smaller businesses, Stripe may be cheaper and easier to get started with.
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