Avalara vs FreeAgent
Side-by-side comparison — pricing, features, ratings, use cases. Find which Tax Software fits you best.
🔍 Independently researched ·
📊 Data-driven
58/100
Free tier
Mid-market and enterprise companies with multi-state or multi-country tax obligations that need a scalable, audit-proof
★ Best
💰 Pricing
🆓 Free tier available
Free trial available for 30 days, limited to 1,000 transactions
Fee notes:
- Pricing is custom and based on transaction volume; typical entry-level plans start around $1,000/year.
- Per-return filing fees can range from $0.50 to $5 per return.
- Implementation and onboarding fees may apply for enterprise plans.
⚠ Watch for:
- Excess usage fees: overages above contracted transaction volumes incur additional costs.
- Integration fees for custom connectors or API implementations.
- Annual minimum commitments may be required for enterprise contracts.
- Setup fees for additional jurisdictions.
🔧 Features
✓ Enterprise✓ Global Tax✓ 120 Countries✓ Public Company✓ Vat Gst✓ Free Tier
📋 Assessment
💪 Strengths
- Avalara's global coverage is its killer feature. Unlike many competitors that focus only on US sales tax or EU VAT, Avalara supports sales tax, VAT, GST, and excise duties in over 120 countries. For a business selling across borders, this eliminates the need to juggle multiple tax software solutions, reducing integration headaches and potential compliance gaps. The platform's tax content database is updated automatically, so you don't have to track ever-changing rates and rules yourself.
- The certified integrations with enterprise systems like SAP, Oracle, NetSuite, and Microsoft Dynamics are a major advantage. These aren't simple API calls but technically validated connectors that are deeply embedded in the ERP's tax determination point. For example, with NetSuite, Avalara works as a SuiteApp, seamlessly handling tax calculation at the moment a transaction is recorded. This means accounting teams don't have to switch between systems—a significant workflow benefit.
- Avalara's exemption certificate management is robust. It can store, validate, and retrieve certificates electronically, and it even sends email requests to your customers to obtain missing certificates. This is a huge time-saver for B2B businesses that frequently deal with tax-exempt customers. The system automatically flags expired certificates and integrates the exemption status with AvaTax, ensuring that exempt transactions are taxed correctly.
- The Returns Filing service is a standout for businesses that want to offload the entire compliance burden. Avalara not only calculates taxes but also files returns across all the jurisdictions you do business in. It consolidates data from your financial systems, validates it, and submits it to the tax agencies. It also handles the payments, showing you exactly what is due before the filing deadline. This reduces the risk of missing filings and the associated penalties.
- Avalara's financial stability is a point of assurance. Being a publicly traded company with over $1 billion in revenue means it's not going to vanish overnight. For an enterprise making a multi-year commitment, this matters. Additionally, their extensive documentation and developer support make it possible to extend the platform when you have unique needs—though you'll likely need a developer to do it.
⚠ Watch out for
- The most significant drawback is the cost. Avalara's pricing is enterprise-level, and they don't disclose rates on their website—you have to contact sales for a quote. Even for medium-sized businesses, recurring fees for many modules can add up. You'll also encounter per-transaction costs for tax calculation, which can be surprising if you have high transaction volumes. Annual contracts are standard, which makes it risky if you need to scale down.
- Implementation is not trivial. To configure Avalara properly, you'll need to map your product catalog to tax codes, set up nexus rules, and ensure your platform integration is correctly configured. This process is often complex, especially for businesses with unique product exemptions or operations in many jurisdictions. In many cases, companies hire independent consultants to handle the setup, adding to the total cost.
- The pricing model can be opaque. In addition to transaction fees, there are separate charges for return filing, exemption certificate management, and international tax compliance. This can result in surprises when your bill arrives. Moreover, bundling these modules often requires negotiations, and the final pricing can depend on your sales volume and the complexity of your tax situation.
- While the platform is powerful, it may be overkill for small businesses that only need simple tax calculation. The learning curve is steep if you don't have a dedicated tax or accounting team. For a small e-commerce store with basic needs, using a cost-effective alternative like TaxJar (now Avalara Taxes for Small Business) might be a better fit.
- Customer support is generally responsive, but some users have reported that the quality varies depending on the channel and time of day. Since many issues require specialized knowledge, don't expect immediate expert advice on complex scenarios without escalating to higher-tier support.
🎯 Best for
Mid-market and enterprise companies with multi-state or multi-country tax obligations that need a scalable, audit-proof tax compliance platform integrated into their ERP or e-commerce stack.
🚫 Who should skip
Small online sellers, startups, and anyone with only simple, single-state sales tax needs — for them, Avalara is overkill and overpriced.
📚 Learning curve
Steep — setup, configuration, and ongoing administration require significant tax expertise and IT involvement, especially when integrating with ERPs.
🧑⚖️ Verdict
If your business operates in multiple states or countries and needs airtight tax compliance across major ERP systems, Avalara is a powerful choice—its global coverage and deep integrations are second to none. However, the high cost and complexity mean it's overkill for small businesses that only nee
42/100
874 Kč starting
Freelancers, contractors, and micro-businesses in the UK who want an all-in-one, HMRC-integrated accounting tool and pre
💰 Pricing
Starting at 874 Kč (subscription)
Fee notes:
- Pricing in GBP; 20% VAT charged on subscriptions in UK.
- Annual billing offers no discount (flat annual fee)
- No per-filing costs for Self Assessment, VAT, or Corporation Tax (included in plan)
- Payroll (RTI) is included at no extra cost
- Some bank partners offer free access for first year; e.g., NatWest, RBS, Ulster Bank, and others.
⚠ Watch for:
- VAT tax charged on subscriptions
- No free trial unless via partner bank
- Limited company plan requires a registered company; no option for partnerships or LLPs
- Upgrade fees may apply when switching plans (e.g., from Self-employed to Limited Company)
🔧 Features
✓ Uk Focus✓ Self Assessment✓ Vat Filing✓ Natwest Owned✓ Payroll
📋 Assessment
💪 Strengths
- Direct HMRC filing: FreeAgent is one of the few platforms that lets you file Self Assessment, VAT (under MTD), and RTI payroll reports directly from the app. This eliminates the need to manually re-enter figures into government portals, saving time and reducing errors. For someone with a small business, this integration is the core value—it automates the most tedious compliance tasks.
- Free with certain bank accounts: If you have a business account with NatWest, RBS, Ulster Bank, or M&S Bank, you get FreeAgent free. That's a substantial saving—up to £240 per year—which makes it a no-brainer for those eligible. Even if you're not, the pricing is reasonable, but the free tier is a major draw.
- User-friendly for non-accountants: The dashboard is clean and intuitive, with a timeline that shows upcoming tax deadlines. The system explains accounting concepts in plain English, so you don't need to be a bookkeeper to understand your profit and loss. The contextual help and the quarterly tax summary are particularly helpful for freelancers who want to avoid surprises.
- App for capturing expenses: While many accounting apps have mobile expense tracking, FreeAgent's app is particularly well-designed. You can snap a photo of a receipt, and it will automatically extract the details and categorize it. This saves time and ensures you capture every deductible expense, which is critical for reducing your tax bill.
- Strong bank feed integration: FreeAgent automatically pulls in bank transactions and categorizes them. It learns your patterns over time, making reconciliation faster. For micro-businesses that rely on a simple bank feed, this is a reliable timesaver.
⚠ Watch out for
- Limited to one company and one currency: FreeAgent's standard plan covers only a single business and only British pounds. If you have multiple ventures or work with clients abroad, you'll quickly hit a wall. You'd need to pay for multiple subscriptions or use separate tools—neither is ideal. This makes it unsuitable for international freelancers or growing businesses with overseas operations.
- Reporting is inflexible: While FreeAgent covers standard reports like profit and loss and balance sheet, you can't customize them to the same degree as Xero or QuickBooks. If you need bespoke dashboards or complex financial analysis, you'll feel constrained. For most micro-businesses, the built-in reports are sufficient, but it's a limitation to note.
- No free plan (unless banked with NatWest): Unlike some competitors that offer a free tier for small turnovers, FreeAgent requires a paid subscription unless you hold one of the eligible bank accounts. For a freelancer just starting out, the £12/month fee might feel like a burden, especially when free alternatives exist (though they may lack the same HMRC integrations).
- Payroll is basic: FreeAgent's RTI payroll works for a few employees, but it lacks advanced features like auto-enrolment pension management or detailed payroll reporting. If you have more than a handful of staff, you'll likely outgrow it. It's fine for a sole trader with a couple of part-time workers, but not for a growing business.
- No live support on weekends: Customer support is available via email and live chat during weekdays, but phone support is limited. Response times can be slow during peak periods, which is frustrating when you hit a tax deadline issue. The knowledge base is helpful, but it's not a substitute for immediate help.
🎯 Best for
Freelancers, contractors, and micro-businesses in the UK who want an all-in-one, HMRC-integrated accounting tool and preferably are eligible for the free NatWest/RBS offer.
🚫 Who should skip
UK businesses that need multi-currency support, advanced inventory, multiple companies in one portal, or a deep ecosystem of integrations — those are served better by Xero or QuickBooks.
📚 Learning curve
Minimal — setup takes less than a day and most tasks are guided; novice owners can file their first tax return without an accountant.
🧑⚖️ Verdict
FreeAgent is an excellent choice for UK sole traders and micro-businesses that want an all-in-one accounting and tax filing solution. If you bank with NatWest Group, it's a no-brainer given the free subscription. However, if you need multi-currency, complex reporting, or multi-company support, look
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use CaseAvalaraFreeAgent
Sales Tax Automation for E-commerce90—
Avalara automatically calculates and remits sales tax across all U.S. jurisdicti
Cross-Border VAT/GST Compliance85—
With support for VAT in 120+ countries, Avalara handles international tax determ
Enterprise ERP Tax Integration95—
Deep pre-built connectors for SAP, Oracle, and NetSuite make Avalara a top choic
Exemption Certificate Management80—
Avalara's certificate management system centralizes exemption and resale certifi
Excise Tax Reporting for Manufacturers75—
It supports excise tax calculation and filing for industries like fuel, alcohol,
Filing Self Assessment tax returns for sole traders—95
FreeAgent's entire workflow is built around UK tax returns, pulling data from ba
VAT return preparation and filing under MTD—95
Supports the main VAT schemes and files digitally with HMRC, making Making Tax D
Running payroll for a micro business with a few employees—90
RTI payroll, pension auto-enrolment, and payslips are included with no per-emplo
🧭 Which One Should You Pick?
Choose Avalara if...
- You are: Mid-market and enterprise companies with multi-state or multi-country tax obligations that need a scalable, audit-proof
- 👍 Global tax coverage across 120+ countries for sales tax, VAT, GST, and excise duties, which is rare
- 👍 Certified integrations with major ERPs and e-commerce platforms, including SAP, Oracle, NetSuite, an
- 👍 Publicly traded company with $1B+ annual revenue, providing financial stability and confidence for l
- 💰 Free tier available
- ⚠ Trade-off: Not affordable for small businesses — pricing is enterprise-level and often requ
Choose FreeAgent if...
- You are: Freelancers, contractors, and micro-businesses in the UK who want an all-in-one, HMRC-integrated accounting tool and pre
- 👍 Free subscription for NatWest, Royal Bank of Scotland, Ulster Bank, and M&S Bank business account ho
- 👍 Native HMRC integrations: Self Assessment, MTD VAT, and RTI payroll all file from within the app wit
- 👍 Very user-friendly for non-accountants: clean dashboard, plain-English tax explanations, and context
- 💰 From $38/mo
- ⚠ Trade-off: Limited to one company per standard subscription; multi-business owners must buy
❓ Frequently Asked Questions
Is Avalara really free?
No, Avalara is not free. It is a paid enterprise tax compliance platform with subscription pricing typically based on transaction volume and number of tax returns. The 'Free' label here is inaccurate.
How does Avalara pricing work?
Avalara charges a subscription fee plus per-transaction costs, with custom quotes for enterprise plans. Implementation services and additional modules like exemption certificate management or cross-border VAT are usually billed separately.
What ERP and e-commerce platforms does Avalara integrate with?
Avalara integrates with over 500 systems, including NetSuite, SAP, Oracle, Salesforce, Shopify, Magento, and Dynamics 365. Integration is a key strength but often requires consulting or technical setup.
How long does it take to implement Avalara?
Implementation can take from a few weeks to several months, depending on the complexity of your product catalog, tax jurisdictions, and custom business rules. Mid-size companies often report 6-12 week rollout timelines.
🔗 More Tax Software Comparisons
🔀 Explore Alternatives
📧 Save this comparison
We'll email you a link to this comparison. No spam.