HelloTax vs Koinly
Side-by-side comparison — pricing, features, ratings, use cases. Find which Tax Software fits you best.
🔍 Independently researched ·
📊 Data-driven
40/100
506 Kč starting
European e-commerce sellers, especially Amazon FBA merchants, who want a simple, free way to comply with EU VAT across 2
💰 Pricing
Starting at 506 Kč (subscription)
Fee notes:
- Prices are in EUR, excluding 21% Dutch VAT.
- VAT registration fees: €199 per country (one-time) or included in Pro/Enterprise.
- OSS filing per return: €15 per filing if not on a subscription plan.
- Additional services: payroll (from €50/month), corporation tax filing (from €250/year).
- Partner integrations: Amazon, Shopify, Bol.com, and others available at no extra cost.
⚠ Watch for:
- VAT registration fees are not included in the Starter plan; you'll pay €199 per country.
- Currency conversion fees apply if paying in USD (around 2%).
- Setup fee of €99 for onboarding on Professional and Enterprise plans.
- Annual plans require prepayment; no refunds after 14 days.
🔧 Features
✓ Amazon Fba✓ Oss Filing✓ Eu Wide✓ Dutch Origin✓ Marketplace Focus
📋 Assessment
💪 Strengths
- The completely free core EU VAT compliance and OSS filing is a game-changer for Amazon FBA sellers. While competitors like Avalara charge per transaction or require annual contracts, HelloTax removes cost barriers, allowing sellers to maintain EU compliance without a significant financial outlay. This is especially valuable for startups and smaller sellers who are just beginning to expand across borders.
- HelloTax's deep specialization in Amazon FBA and e-commerce VAT is evident in its features. The platform understands how FBA inventory triggers VAT obligations in each EU country and provides clear guidance on multi-country registrations. This hands-on expertise reduces the risk of costly errors that generalist accounting software often overlooks.
- Coverage of all 27 EU countries in a single OSS filing simplifies cross-border compliance. Sellers no longer need to file separate VAT returns for each country, as HelloTax aggregates data and submits one return via the OSS system, saving time and reducing complexity.
- HelloTax offers automated VAT registration and management for multiple countries, handling the paperwork and ongoing requirements. This feature is critical for Amazon FBA sellers who frequently store products in warehouses across several countries, as it ensures they remain legally compliant without manual intervention.
- The platform integrates directly with Amazon, syncing sales data automatically. This reduces manual data entry and the risk of errors, allowing sellers to focus on growing their business rather than wrestling with spreadsheets.
⚠ Watch out for
- HelloTax exclusively supports EU VAT compliance, leaving sellers with non-EU obligations (e.g., UK, US, Asia) without coverage. A seller with global operations would need to invest in additional software or services, which undermines the convenience of a single-platform approach.
- The platform is tailored for Amazon FBA and e-commerce marketplace scenarios. Sellers who engage in direct B2B or B2C sales outside marketplaces, such as via their own online store or in-person sales, may find that HelloTax doesn't accommodate their needs, as it may not handle supply chain VAT nuances like drop-shipping.
- HelloTax is not a full-fledged accounting or ERP system. It focuses solely on VAT compliance, so users still need to rely on other tools for general bookkeeping, financial reporting, and integrations with banking or inventory management systems, adding complexity to their tech stack.
- The pricing model, while free for core filings, can become unclear with optional add-ons. Starting at $22/month for additional features, but sellers may require extra services like physical representation in some countries, which could escalate costs unexpectedly.
🎯 Best for
European e-commerce sellers, especially Amazon FBA merchants, who want a simple, free way to comply with EU VAT across 27 countries through OSS filing.
🚫 Who should skip
Large multinational retailers with complex global VAT chains, non-EU sellers that also need VAT advice for multiple jurisdictions, or businesses looking for a complete accounting suite.
📚 Learning curve
Minimal—the interface is straightforward and designed for sellers who need to file OSS returns without deep VAT expertise.
🧑⚖️ Verdict
HelloTax is an excellent choice for Amazon FBA sellers focused exclusively on EU markets, offering free VAT compliance and OSS filing that is unmatched in the industry. However, sellers with global obligations or non-marketplace sales should look for a more comprehensive solution. Bottom line: If yo
59/100
Free tier
Crypto traders and investors in supported countries who need reliable, automated capital gains and income tax reports an
★ Best
💰 Pricing
🆓 Free tier available
Free plan includes up to 10,000 transactions with unlimited tax reports, but only for hobby users with limited support.
Starting at 2 277 Kč (tiered_fee)
Fee notes:
- Paid plans are annual only, but charged in a single payment for the year.
- Discounted packages available for professional use (e.g., accountants).
- Additional fee for multi-user or CPA-specific features.
- Some countries have tax-specific add-ons (e.g., UK property income) at extra cost.
⚠ Watch for:
- No hidden fees, but pricing is per tax year, not subscription monthly; you must pay full annual fee even if you sign up midway.
- If you exceed transaction limits, you must upgrade to a higher tier or pay for additional transaction packs (cost varies).
- International payment fees may apply depending on your bank or card.
🔧 Features
✓ Crypto Focus✓ 400 Exchanges✓ 20 Countries✓ Capital Gains✓ Tax Reports✓ Free Tier
📋 Assessment
💪 Strengths
- Auto-import from 400+ exchanges and wallets: Koinly's ability to automatically pull transaction data from a vast array of sources is its standout feature. This includes major exchanges like Coinbase, Binance, and Kraken, as well as hardware wallets like Ledger and software wallets like MetaMask. For users with a long trading history across multiple platforms, this saves dozens of hours of manual CSV export and formatting, making the initial setup significantly faster and less error-prone.
- Country-specific tax reports: Koinly generates tax reports tailored to the tax authorities of over 20 countries, including the US (IRS Form 8949/Schedule D), UK (SA108), Germany, and Australia (ATO). This is a major advantage for international users who need accurate, locally compliant reports. The software automatically applies correct cost basis methods (FIFO, LIFO, etc.) based on the country's regulations, reducing the risk of underreporting or penalties.
- Accurate handling of complex transaction types: Koinly correctly categorizes and calculates tax for various crypto events beyond simple trades, such as airdrops, hard forks, staking rewards, and mining income. This is crucial in a landscape where such activities are common and often overlooked by manual calculation. The platform also handles loans and margin trading, classifying them appropriately as income or capital gains, which is a nuanced area many competitors oversimplify.
- Tax-loss harvesting support: Koinly includes a tax-loss harvesting feature that identifies losing trades to offset capital gains, potentially reducing your tax liability. This is a valuable planning tool that sets it apart from some basic calculators, allowing users to minimize taxes legally. It also provides a clear overview of unrealized and realized gains, making it easier to strategize during the year.
- Free plan for tracking: While the free plan doesn't allow you to download tax reports, it does let you sync your transactions and view your portfolio's estimated gains and losses. This is useful for getting a high-level view of your tax situation without paying, and it can help you decide if the platform is right for you before committing to a paid plan.
⚠ Watch out for
- Cost escalates with transaction count: Koinly's pricing is based on the number of transactions, with the paid plans starting at $49/year for up to 1,000 transactions. For active traders with thousands of trades, the cost can quickly rise to $99/year (up to 10,000 transactions) or $199/year (up to 25,000 transactions). High-volume traders may find this pricing model expensive compared to some competitors that offer flat-rate subscriptions, though the automation often justifies the cost in saved time.
- Free plan lacks downloadable reports: The free plan only provides a summary of your portfolio performance; you cannot download the actual tax report forms needed for filing. This means you must upgrade to a paid plan to get your tax documents, which can be a disappointment for users who just want to estimate their taxes or have a small number of transactions.
- Manual adjustments for complex DeFi: While Koinly supports many DeFi protocols, some complex smart contract interactions—such as yield farming, liquidity provision, or multi-step swaps—may not be automatically recognized and could lead to incorrect calculations. Users may need to manually edit or categorize these transactions, which requires a learning curve and can be time-consuming. In some edge cases, the auto-import might even classify a transaction incorrectly, leading to a need for careful review.
- Limited customer support on lower tiers: Koinly's customer support is primarily via email and live chat, but live chat is only available on higher-tier plans. Free users and those on the Hobby plan may have to wait longer for email responses, and some users report slow resolution times for complex queries. The knowledge base is extensive, but if you're stuck, the premium support might feel like an additional cost to consider.
🎯 Best for
Crypto traders and investors in supported countries who need reliable, automated capital gains and income tax reports and want to import data from many exchanges without manual entry.
🚫 Who should skip
Users who only trade on centralized exchanges with simple buy/sell activity and want a completely free tax report, or those needing tax-loss harvesting optimization and investment advice.
📚 Learning curve
Minimal — import data, review flagged transactions, and generate reports; the interface is straightforward, though understanding tax rules and fixing every invalid transaction may take time.
🧑⚖️ Verdict
Koinly is a robust, user-friendly crypto tax calculator that excels at automation and international tax compliance. It's ideal for traders with multiple exchanges who want to save time and are willing to pay for ready-to-file reports. However, if you're a high-volume DeFi user or on a tight budget,
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use CaseHelloTaxKoinly
EU OSS VAT filing for Amazon FBA sellers96—
HelloTax automates the entire OSS filing process, capturing cross-border sales a
Managing VAT registrations for multi-country FBA inventory88—
It helps track where FBA stock creates physical presence and files the required
Amazon marketplace compliance for Dutch e-commerce exporters94—
Built by a Dutch team with deep Amazon-specific knowledge, it's tailored to sell
Small e-commerce sellers who want free EU VAT compliance90—
The free pricing makes it accessible for small sellers who need to comply with E
Large multi-channel enterprises with complex non-EU VAT obligations30—
HelloTax is focused on EU VAT and Amazon/e-commerce seller use cases, not broade
US Tax Filing (IRS)—95
Koinly supports US tax laws, generates IRS-compatible reports, and integrates wi
UK Tax Reporting (HMRC)—92
Koinly provides HMRC-compatible capital gains and income tax reports, including
High-Volume Exchange Auto-Import—90
With 400+ exchange integrations and API auto-import, Koinly reduces manual data
🧭 Which One Should You Pick?
Choose HelloTax if...
- You are: European e-commerce sellers, especially Amazon FBA merchants, who want a simple, free way to comply with EU VAT across 2
- 👍 Completely free for core EU VAT compliance and OSS filing, removing a significant cost barrier for A
- 👍 Deep specialization in Amazon FBA and e-commerce VAT, with hands-on understanding of how FBA invento
- 👍 Covers all 27 EU countries in a single OSS filing, simplifying cross-border compliance.
- 💰 From $22/mo
- ⚠ Trade-off: Only handles EU VAT; sellers with non-EU VAT obligations (e.g., UK, US, Asia) wi
Choose Koinly if...
- You are: Crypto traders and investors in supported countries who need reliable, automated capital gains and income tax reports an
- 👍 Auto-imports transactions from 400+ exchanges and wallets, saving hours of manual CSV work.
- 👍 Supports tax reporting for 20+ countries with country-specific forms and calculations.
- 👍 Accurately handles capital gains, income tax, and various transaction types including forks, airdrop
- 💰 From $99/mo
- ⚠ Trade-off: The free plan does not include downloadable tax reports, so you must pay to actu
❓ Frequently Asked Questions
Is HelloTax really free?
Yes, the core platform is free to use for OSS filing and EU VAT compliance for Amazon FBA sellers. However, some ancillary services like VAT registration in certain countries may involve government fees or third-party costs that are not included.
Can I use HelloTax if my business is not based in the Netherlands?
Yes, HelloTax is designed for EU e-commerce sellers and supports sellers across the EU, even if they are not registered in the Netherlands. It uses the Dutch OSS regime and your own local VAT, so non-Dutch EU businesses can also benefit.
Does HelloTax handle VAT for Amazon FBA specifically?
Yes, HelloTax is built specifically for Amazon FBA sellers. It calculates the VAT obligations that arise from FBA inventory placed in EU fulfillment centers and handles the corresponding OSS filings.
Which EU countries does HelloTax cover?
HelloTax covers all 27 EU member states through the One-Stop-Shop (OSS) mechanism. This means you can file one VAT return for cross-border sales to all EU countries.
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