Best Hotjar Alternatives in 2026
3 alternatives to Hotjar in Web Analytics, ranked by our editorial score. Compare pricing, free tiers, and best-fit guidance side by side.
Top Web Analytics Alternatives
| Tool | Score | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|---|
| Mixpanel | 67 | $20/mo | Product teams at SaaS and mobile apps that need deep behavioral insight into how | Compare vs Hotjar → | |
| Plausible Analytics | 51 | $9/mo | Privacy-conscious site owners, small businesses, bloggers, and indie SaaS develo | Compare vs Hotjar → | |
| Heap (ContentSquare) | 23 | Free | ✓ | Product teams at digital businesses that want to start analyzing user behavior i | Compare vs Hotjar → |
Which Alternative Should You Choose?
Best for: Product teams at SaaS and mobile apps that need deep behavioral insight into how · Costs $12/mo less than Hotjar
⚖️ Hotjar vs Mixpanel →
Best for: Privacy-conscious site owners, small businesses, bloggers, and indie SaaS develo · Costs $23/mo less than Hotjar
⚖️ Hotjar vs Plausible Analytics →Best for: Product teams at digital businesses that want to start analyzing user behavior i · Has a free tier where the original does not
⚖️ Hotjar vs Heap (ContentSquare) →❓ Frequently Asked Questions
Does Hotjar have a free plan?
Yes, Hotjar offers a free 'Basic' plan that includes a limited number of session recordings, heatmap captures, and surveys. It's good enough for small websites and personal projects, but daily limits can be restrictive for growing traffic.
How much does Hotjar cost?
Hotjar's paid plans start at $32 per month for Plus when billed annually, $80 per month for Business, and custom pricing for Enterprise. There is also a monthly billing option at a slightly higher price.