11x vs Scratchpad AI Sales Assistant
Side-by-side comparison — pricing, features, ratings, use cases. Find which Ai Sales fits you best.
💰 Pricing
🔧 Features
📋 Assessment
💪 Strengths
- End-to-end automation: 11x's AI agents don't just generate email drafts—they handle the entire workflow, from lead research and data enrichment (pulling information from public sources) to sending personalized follow-ups and updating your CRM (like Salesforce or HubSpot). This removes the manual steps that consume 80% of an SDR's day, letting your human team focus on strategy and closing deals.
- Security and compliance: In a market where AI tools often lag on security, 11x is a clear standout. With both GDPR and SOC2 Type II compliance, it meets the security thresholds required by enterprise procurement departments. This makes it a viable option for regulated industries like finance, healthcare, and legal, where data protection is non-negotiable.
- No-code builder for custom agents: The platform includes a no-code builder that lets you create and train custom AI agents to execute specific workflows. You can configure them to follow your team's unique sales playbooks, ensuring they align with your existing methodologies rather than forcing you to adapt to a rigid tool.
- Analytics dashboard: 11x provides an analytics dashboard with real-time metrics on agent performance, including response rates, meeting booked, and conversion rates. This allows sales managers to measure ROI and optimize their AI workforce's settings to improve results over time.
- Custom templates: You can create and reuse custom templates for emails and follow-up sequences, ensuring brand consistency across all outreach. The templates are easy to edit and A/B test, giving you control over messaging while the AI personalizes content at scale.
⚠ Watch out for
- Vague agent capacity: The pricing tiers don't disclose exactly how many AI agents you get per plan. The Starter plan says 'limited,' and Pro says 'more,' but without exact numbers, buyers cannot accurately plan for scaling their outbound efforts. This opacity could lead to unexpected extra costs as you scale.
- No free trial or demo without sales call: 11x requires you to book a demo and talk to a sales representative before you can test the platform. There's no self-serve signup or free trial. This is a significant barrier for teams that want to evaluate the tool on their own time without pressure, and it's a poor experience for buyers who prefer a product-led growth approach.
- Language support uncertain: 11x does not explicitly state which languages its AI agents support. It's likely English-only, which limits its usefulness for multilingual sales teams that need to communicate with prospects in other languages. If your outbound efforts target non-English-speaking markets, this could be a deal-breaker.
- Limited direct CRM integration: While 11x claims to handle CRM data entry, the range of native integrations is not clearly documented on the website. Users may need to rely on Zapier or third-party tools to connect with less common CRM systems, adding complexity and potential data syncing issues.
- Pricing beyond starter gets opaque: The $30/month starting price is likely for a small package with very limited features. To get the full AI workforce (multiple agents, advanced reporting), you'll need to request a custom quote, and the cost could be substantial. This makes it difficult to budget for the tool, especially for SMBs.
🎯 Best for
Sales teams that want to automate repetitive operational tasks such as data entry, lead follow-ups, and pipeline management, and are willing to invest time in training AI agents on their specific processes.
🚫 Who should skip
Teams that need a straightforward, out-of-the-box sales assistant with clear starting agent counts and a free trial, or those with simple sales cycles where automation adds little value.
📚 Learning curve
Moderate – you need to define business processes and train the AI agents, which requires initial setup time and some technical understanding of workflows.
🧑⚖️ Verdict
11x is a robust AI sales automation platform that shines for enterprises needing Gdpr-compliant, end-to-end outbound automation. Small teams and individuals should look elsewhere, given the opaque pricing, lack of free trial, and potential high costs. If you're a mid-size to large sales team ready t
💰 Pricing
🔧 Features
📋 Assessment
💪 Strengths
- Scratchpad offers a genuinely free tier with core AI features like personalized outreach generation and lead capture. This is a major advantage for solo sales reps or small teams that want to test the platform's value without committing budget. The free tier includes access to the browser extension and standard pipeline views, which are substantial for a no-cost plan.
- The pricing model is transparent and simple: Pro at $30/user/month and Business at $100/user/month, both with unlimited features and no hidden per-lead fees. This flat-rate approach contrasts favorably with competitors that charge per email or per contact, making budget forecasting straightforward for sales leaders.
- The browser extension is a standout integration tool. It works with Gmail and Outlook to automatically capture emails, log activities to Salesforce, and generate AI-driven follow-up suggestions. This reduces manual data entry and ensures that every interaction is tracked, giving reps a comprehensive view of their communications.
- AI-powered outreach personalization uses CRM data to craft individualized cold emails. The system pulls context like industry, past interactions, and product usage to tailor the message, which can improve response rates compared to generic templates. It integrates directly into the workflow, so reps can send with one click.
- Conversation analysis automatically reviews recorded sales calls and provides coaching tips, sentiment analysis, and actionable next steps. This feature is useful for sales managers who want to scale coaching without listening to every call manually. The AI identifies areas for improvement and highlights successful tactics.
⚠ Watch out for
- The lack of a mobile app is a significant drawback for sales reps who are frequently on the road or between meetings. While the browser extension covers desktop use, there is no way to access lead updates, AI suggestions, or pipeline changes from a smartphone. This forces reps to carry laptops or wait until they return to a desk, reducing responsiveness.
- No API access means teams cannot build custom integrations or automate workflows beyond Scratchpad's built-in features. For organizations that rely on a tech stack with specialized tools (e.g., custom analytics, data enrichment, or proprietary CRM connectors), this limitation forces manual workarounds or prevents adoption altogether.
- Lacking SOC2 certification is a serious concern for enterprise buyers in regulated industries (finance, healthcare, or government). Many procurement departments require this certification to ensure data security and compliance. Without it, Scratchpad may be automatically excluded from consideration, regardless of its features.
- The tool is heavily integrated with Salesforce; while this is a strength for existing Salesforce users, it becomes a weakness for teams using other CRMs like HubSpot or Pipedrive. Those users may find the AI features underpowered or misaligned, as the system expects Salesforce's data model.
🎯 Best for
Small to mid-sized sales teams that need a budget-friendly, AI-powered assistant for personalized outreach and basic pipeline management without requiring mobile access or deep integrations.
🚫 Who should skip
Enterprise sales teams needing SOC2 compliance, mobile functionality, extensive CRM integrations, or API access for custom workflows should look elsewhere.
📚 Learning curve
Moderate: Setting up custom templates and workflows may take some initial effort, but the interface is designed for sales professionals and the browser extension reduces friction.
🧑⚖️ Verdict
Scratchpad's AI Sales Assistant is a solid choice for small to mid-sized sales teams already using Salesforce and wanting AI-powered outreach and conversation insights with flat-rate pricing. It falls short for remote-first reps needing mobile access or enterprises with strict security compliance. I
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
🧭 Which One Should You Pick?
Choose 11x if...
- You are: Sales teams that want to automate repetitive operational tasks such as data entry, lead follow-ups, and pipeline managem
- 👍 Automates end-to-end sales operations tasks, freeing up human reps for strategic activities.
- 👍 Offers both GDPR and SOC2 compliance, which is critical for enterprise buyers in regulated industrie
- 👍 Includes analytics dashboard and custom templates, allowing teams to monitor performance and standar
- 💰 From $30/mo
- ⚠ Trade-off: Agent count per plan is vague – Starter is 'limited', Pro has 'more', and exact
Choose Scratchpad AI Sales Assistant if...
- You are: Small to mid-sized sales teams that need a budget-friendly, AI-powered assistant for personalized outreach and basic pip
- 👍 Offers a free tier with core AI and collaboration features, making it accessible for small teams or
- 👍 Simple, transparent pricing: Pro at $30/user and Business at $100/user with unlimited features and n
- 👍 Includes a browser extension for seamless integration with web-based tools and email platforms.
- 💰 From $30/mo
- ⚠ Trade-off: No mobile app, limiting usability for sales reps who work on-the-go or frequentl
❓ Frequently Asked Questions
How many AI agents come with the Starter or Pro plans?
Exact agent counts are not publicly disclosed. The Starter plan includes limited agents, the Pro plan allows more, and the Enterprise plan offers custom agent capacity.
Can I train the AI agents on my specific sales processes?
Yes, the agents are designed to learn your processes and execute multi-step tasks. You can customize their workflows and templates to match your sales operations.
Does 11x integrate with CRMs like Salesforce or HubSpot?
Explicit integrations are not listed in the feature set, but the tool offers an API for custom integrations. You may need to build or use third-party connectors to sync with your CRM.
Is there a free trial to test 11x before purchasing?
No, there is no free tier or trial available according to the provided data. You would need to start with a paid plan to evaluate the tool.
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