Aspire vs Countingup
Side-by-side comparison — pricing, features, ratings, use cases. Find which Business Banking fits you best.
🔍 Independently researched ·
📊 Data-driven
· ⭐ Ratings from G2 (real user reviews)
75/100
Free tier
Startups and small-to-medium businesses in Southeast Asia that need a unified platform for international payments, corpo
★ Best
💰 Pricing
🆓 Free tier available
Starter plan is free with no monthly fee, but limited to 3 users and no international payments; FX and transfer fees apply.
Fee notes:
- Monthly account fee: $0 for all plans
- Local transfers: $0 for most currencies (subject to network fees)
- International SWIFT fee: $5 per transfer (approx)
- FX markup: 0.5% above interbank rate (varies by currency and plan)
- Corporate card issuance fee: $0; card delivery may charge shipping
⚠ Watch for:
- Minimum balance requirements may apply for certain account types
- SWIFT incoming/outgoing fees from correspondent banks may be deducted
- Cash deposit fees vary by country and partner bank
- Overseas card transaction fee: 1% (approx)
🔧 Features
✓ Corporate Cards✓ International Payments✓ Payable Management✓ Receivable Management✓ Se Asia Focus✓ Startup Friendly✓ Free Tier
📋 Assessment
💪 Strengths
- Free multi-currency account with no monthly maintenance fee: This is a major advantage for early-stage startups and SMEs. You can hold balances in USD, EUR, SGD, and IDR, and switch between them at competitive FX rates. No minimum balance requirements make it accessible to even the smallest companies. This saves you money that would otherwise go to bank fees, and the multi-currency capability is essential for businesses dealing with international suppliers or customers.
- Corporate cards (physical and virtual) with spend controls: Aspire issues both physical and virtual corporate cards, which is perfect for managing employee expenses. You can set per-card spending limits, transaction categories (e.g., travel, SaaS), and generate unlimited virtual cards for one-time payments or subscriptions. These cards integrate with the dashboard, giving you real-time expense tracking and preventing unauthorized spending. This level of control is usually only found in premium expense management tools like Brex or Ramp, but here it's bundled with the free account.
- Integrated receivables and payables management: Beyond just payments, Aspire lets you send invoices, track payments, and manage your bills. You can create and send professional invoices, schedule recurring invoices, and see which ones are overdue. On the payables side, you can approve payments (including international transfers) with a multi-step approval workflow, which is crucial for financial stability. This integration eliminates the need for separate invoicing software, making it a true all-in-one finance platform.
- Seamless accounting integrations: Aspire connects natively with Xero and QuickBooks, automatically syncing every transaction, expense, and payment. This means your books are always up to date without manual reconciliation. You can also use the API to build custom workflows, like automating payment approvals or syncing with your ERP. For finance teams, this is a huge time-saver and reduces the risk of human error.
- No local currency account required for SWIFT payments: Aspire provides local receiving accounts in several currencies (e.g., USD, EUR, SGD) which allows you to receive international transfers from clients using local banking networks, avoiding high SWIFT fees. This is a hidden gem for freelancers and service-based businesses that invoice overseas clients. You get faster and cheaper incoming transfers compared to traditional banks.
⚠ Watch out for
- Not a licensed bank, so no deposit insurance: Aspire operates as an e-money institution, not a bank. Your funds are stored in partner banks, but they are not protected by government deposit insurance schemes (e.g., SDIC in Singapore or LPS in Indonesia). If Aspire or its partner bank were to fail financially, you could lose your money. For startups with high cash burn or minimal reserves, this risk might be acceptable, but for businesses with significant cash holdings, it's a deal-breaker.
- Geographic limitation to Southeast Asia: Whether you can sign up depends on where your business is registered. Currently, Aspire supports companies in Singapore, Indonesia, Thailand, Malaysia, Vietnam, Philippines, Hong Kong, and a few others, but excludes many other regions. If you operate outside these countries (e.g., in Vietnam but with a Hong Kong parent company), you may not qualify. This restricts its utility as a global business finance tool.
- International transfer fees and FX margins can be high: While the account is free, you pay for cross-border payments. International transfers incur a fee (often 0.4% to 1% of the amount) plus an FX margin (typically 0.5% to 1% above the mid-market rate). For businesses making frequent large payments, these costs can accumulate, making alternatives like Wise Business or Revolut Business more cost-effective if you only need international payments without the other features.
- Customer support is not 24/7: Aspire offers customer support via in-app chat and email, but response times can be slow during peak hours (up to a few hours). There's no phone support, which can be frustrating when you have urgent issues like a blocked card or a failed transfer. Moreover, the support team often runs on business hours, so if you are transacting outside those hours (e.g., late night or weekends), you may have to wait until the next business day for resolution.
- Limited cash management tools compared to banks: Aspire focuses on payments and cards but lacks features like interest-bearing accounts, fixed deposits, or cash pooling that some banks offer. If you are a larger SME with surplus cash, you might need to move funds to a bank to earn interest or manage more complex liquidity. This is a typical limitation of neobanks.
🎯 Best for
Startups and small-to-medium businesses in Southeast Asia that need a unified platform for international payments, corporate cards, and receivables/payables management without monthly account fees.
🚫 Who should skip
Companies outside Southeast Asia, or businesses that require banking deposit insurance, a full payroll suite, or complex treasury management features.
📚 Learning curve
Minimal — the dashboard is intuitive and similar to modern neobank apps, though setting up approval workflows and integrations may take a few hours to understand.
🧑⚖️ Verdict
Aspire is an excellent choice for startups and SMEs in Southeast Asia that need a unified platform for banking, corporate cards, and international payments without monthly fees. However, if you require deposit insurance, have high-volume cross-border payment needs, or operate outside the supported r
29/100
Free tier
UK sole traders, freelancers, and small service-based businesses that want simple accounting built right into their busi
💰 Pricing
🆓 Free tier available
All core features are free, but additional services like in-app accountant support or advanced features may incur costs.
Starting at 5 € (freemium)
Fee notes:
- No monthly account fee.
- Card payments: no fee for UK card transactions.
- Cash deposits: £1.50 per cash deposit (up to £3,000 per deposit) via Post Office.
- International payments: 2.5% FX markup on exchange rate, plus £2.00 per transaction.
- Overseas card spend: 2.5% FX fee.
⚠ Watch for:
- Cash deposits not free; £1.50 per deposit at Post Office.
- International transactions have 2.5% FX markup and possible fixed fees.
- Accountant sharing via Pro plan costs extra (£X/month).
- Card replacement may incur a fee if lost or damaged.
🔧 Features
✓ Built In Accounting✓ Tax Estimates✓ Accountant Sharing✓ Uk Only✓ Fca Registered✓ Free Tier
📋 Assessment
💪 Strengths
- All-in-one integration: Countingup eliminates the need for separate bookkeeping software by integrating accounting directly into the bank account. Every transaction is automatically categorised using a combination of rules and artificial intelligence. This saves hours of manual entry and ensures your records are always up to date, which is especially valuable for freelancers and sole traders who lack the time or inclination for bookkeeping.
- Real-time tax estimates: The app calculates your estimated tax liability continuously, based on your income and expenses. This feature allows you to set aside the right amount of money as you go, avoiding the stress of a huge tax bill in January. The estimates are visible at a glance on the dashboard, making it easy to plan your cash flow throughout the year.
- Accountant access: With the paid plans, you can grant your accountant or bookkeeper read-only access to your transactions and reports. They can also enter journal entries and reconcile your books without needing physical paperwork. This collaboration is seamless and reduces back-and-forth emails, making the year-end much smoother.
- Invoicing and expense tracking on the go: You can create and send invoices directly from the mobile app, which also allows you to attach receipts to expenses via photo capture. The app remembers your bank card details for fast payments, and you can track when invoices are viewed and paid. This is ideal for businesses that need to manage cash flow while on the move.
- Business loan options: Countingup uses your transaction history to offer pre-approved business loans, with applications that take just minutes. This can be a useful source of quick funding for small businesses that might struggle to get credit from traditional banks due to limited credit history.
⚠ Watch out for
- Not FSCS protected: As an e-money institution, Countingup is not covered by the Financial Services Compensation Scheme. This means that if Countingup were to fail, your money is not protected by the UK government's £85,000 compensation limit. While client funds are segregated, they are not legally owned by you once deposited, which is a risk to consider.
- UK-only and no multi-currency: Countingup is strictly for UK businesses and only operates in pounds sterling. There are no multi-currency accounts, and you cannot send or receive international payments. If your business deals with foreign clients or suppliers, you'll need to use a separate solution, which negates some of the convenience of having everything in one place.
- Free plan has significant limitations: The free tier only includes basic transaction categories and does not offer features like accountant access, invoice creation, or receipt capture. The ability to share data with your accountant is locked behind the £5/month plan, which may be a dealbreaker for businesses that rely on professional advice.
- Annual billing for paid plans: To get the advertised monthly price, you have to pay annually in advance. If you choose to pay monthly, the cost is higher, which might be an unexpected expense for those who prefer flexible billing. This is a common but still annoying practice.
- Occasional transaction import issues: Some users have reported that transactions sometimes fail to import or miscategorise, requiring manual correction. While the AI improves over time, it's not perfect, and tech-savvy users may find themselves spending time fixing categories rather than trusting the automation blindly.
🎯 Best for
UK sole traders, freelancers, and small service-based businesses that want simple accounting built right into their business current account.
🚫 Who should skip
Businesses with complex accounting needs, payroll, heavy cash handling, international operations, or those requiring FSCS-protected banking.
📚 Learning curve
Minimal — the app is designed for non-accountants, with automated categories and straightforward navigation.
🧑⚖️ Verdict
Countingup is ideal for UK freelancers, sole traders, and small businesses that want a bank account with built-in bookkeeping, especially if they're just starting out and want to minimize cost and complexity. However, if you need FSCS protection, international banking, or already use a separate acco
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use CaseAspireCountingup
Paying international suppliers and contractors95—
Aspire supports multi-currency international payments with competitive FX rates,
Managing employee spend with corporate cards90—
Virtual and physical corporate cards with controlled limits and real-time tracki
Accounts receivable and invoicing85—
Aspire's receivable management lets you send invoices and track incoming payment
Accounts payable approval workflows82—
The platform automates payable approvals and payments, giving finance teams bett
Accounting reconciliation for SME finance teams80—
With direct integrations to Xero and QuickBooks, Aspire simplifies daily reconci
Freelancer Self-Assessment Tax Returns—95
Built-in tax estimates and expense categorisation make it easy to track taxable
Paying Business Expenses on the Go—90
App-based account with instant notifications and auto-categorisation helps small
Sharing Financials with an Accountant—92
Accountant access feature lets professionals view live data and eliminates manua
🧭 Which One Should You Pick?
Choose Aspire if...
- You are: Startups and small-to-medium businesses in Southeast Asia that need a unified platform for international payments, corpo
- 👍 Free multi-currency business account with no monthly maintenance fees, making it accessible for earl
- 👍 Includes both corporate cards and international payments in a single dashboard, streamlining day-to-
- 👍 Seamless integrations with Xero, QuickBooks, and API for automated accounting and custom workflows.
- 💰 Free tier available
- ⚠ Trade-off: Not a licensed bank, so funds are not backed by government deposit insurance.
Choose Countingup if...
- You are: UK sole traders, freelancers, and small service-based businesses that want simple accounting built right into their busi
- 👍 All-in-one business current account and bookkeeping software, eliminating the need for separate acco
- 👍 Automatic expense categorisation and tax estimates updated in real time.
- 👍 FCA-registered e-money institution with segregated client funds for safety.
- 💰 From $5/mo
- ⚠ Trade-off: Not a licensed bank; deposits aren't covered by the FSCS.
❓ Frequently Asked Questions
What fees does Aspire charge?
The core account is free, but you pay for international transfers, FX conversion, and some card transactions. Fees vary by currency and payment method, so it's best to review their pricing page before using cross-border payments.
Which countries can open an Aspire account?
Aspire is available to businesses registered in Southeast Asia, including Singapore, Indonesia, Vietnam, and other supported jurisdictions. Individual accounts are not offered—only companies with proper registration in these markets can apply.
Does Aspire integrate with accounting tools?
Yes, Aspire integrates with popular accounting software like Xero and QuickBooks for automated reconciliation and bookkeeping. It also offers an API for custom integrations and real-time financial data sync.
Can I get corporate cards with Aspire?
Yes, Aspire provides both physical and virtual corporate cards for team members. You can set custom spending limits, approval workflows, and track transactions in real-time from the dashboard.
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