BitPay vs Trustly
Side-by-side comparison — pricing, features, ratings, use cases. Find which Payment Gateways fits you best.
💰 Pricing
- Transaction fee for pay-as-you-go: 1% per transaction (domestic and international cards same rate).
- Monthly plan transaction fee: 0.8% per transaction.
- No setup fee.
- No monthly fee unless on Monthly Plan.
- No chargeback fees for crypto payments; disputes handled by blockchain.
- Bank wire fees for payouts (typically $25 per wire).
- ACH payout may have a small fee (e.g., $0.25 per payout).
- If you opt for settlement in a different fiat currency, the FX spread may be higher.
- Enterprise custom pricing may include volume discounts but often requires substantial monthly minimums.
🔧 Features
📋 Assessment
💪 Strengths
- BitPay has been around since 2011, making it the most established name in crypto payments. This longevity means it has weathered regulatory storms, refined its security protocols, and built a large ecosystem of third-party integrations. Merchants can trust that the platform isn't a fly-by-night operation, which is crucial when handling financial transactions.
- The automatic conversion of crypto to fiat is a standout feature. When a customer pays in Bitcoin, BitPay immediately converts it to your chosen fiat currency (USD, EUR, GBP, etc.) and deposits it into your bank account. This eliminates volatility risk entirely — you never have to worry about the price crashing after a sale. For businesses that don't want to speculate on crypto, this is a game-changer (in a practical sense, not a marketing sense).
- BitPay supports a wide range of cryptocurrencies, including Bitcoin, Bitcoin Cash, Ethereum, and several stablecoins like USDC, PAX, and GUSD. This flexibility allows customers to pay with their preferred asset, and stablecoins offer a checkout option that's less volatile for the payer. The multi-currency support increases your potential customer base.
- The Mass Payout feature is a unique tool for businesses that need to pay many people — freelancers, affiliates, or employees. You can batch upload a CSV with payment details and send crypto or fiat to hundreds of recipients at once. This saves hours of manual work and is particularly useful for companies operating in the gig economy or with global contractors.
- BitPay integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, Magento, and PrestaShop. For a small monthly fee (or free with the basic plan for online payments), you can add a 'Pay with Crypto' button to your store. This lowers the technical barrier, making it accessible even for merchants with limited coding skills.
⚠ Watch out for
- The fee structure is a major drawback for low-price items. BitPay charges about 1% per transaction with a minimum fee of $0.50 (domestic) or $1.00 (international). For a $5 digital good, that's a 10-20% fee, which is exorbitant compared to card processors that charge a flat 2.9% + $0.30. Small-ticket merchants will feel the pinch immediately.
- Fiat settlement is not available globally. BitPay's bank deposit service is limited to a specific list of countries, which excludes many parts of Asia, Africa, and South America. Merchants in unsupported regions are forced to hold their earnings in crypto, which defeats the purpose of using BitPay for volatility protection. Check their website to see if your country is covered before signing up.
- The settlement process is not truly instant. While BitPay brands it as 'settlement in minutes,' the reality is that blockchain confirmations take a few minutes (sometimes longer for Bitcoin) and the bank transfer typically arrives the next business day. If your business relies on immediate cash flow, this delay might be an issue, though it's comparable to traditional card settlement cycles.
- Customer support has historically been a weak point. BitPay offers email and ticket-based support, but phone support is not available. Response times can be slow, especially for merchants on the free plan. Many users have reported delays in getting issues resolved, which can be stressful when money is involved.
- The dashboard and API are powerful but have a learning curve. For a non-technical merchant, setting up the API or navigating the settlement reports might be daunting. While the e-commerce plugins simplify checkout, understanding the backend—like how to initiate payouts or reconcile transactions—requires a time investment.
🎯 Best for
Businesses that want to accept Bitcoin, Ethereum, or stablecoins and convert them into local fiat with minimal volatility risk, especially online stores and platforms that need to pay out multiple recipients.
🚫 Who should skip
Merchants that need same-day fiat settlement, operate in a country where BitPay's bank settlement isn't supported, or require a conventional credit-card payment gateway to cover non-crypto customers.
📚 Learning curve
Moderate — basic plugin setup is easy, but custom API integration, invoice creation, and understanding crypto confirmation times require some technical knowledge.
🧑⚖️ Verdict
BitPay is a solid choice for established businesses that want to accept crypto without the volatility risk, especially if you invoice in higher amounts and operate in supported fiat settlement countries. However, small-ticket merchants and those in unsupported regions should explore alternatives wit
💰 Pricing
- Trustly does not publicly publish fixed transaction fee rates; fees are customized based on country, volume, and average transaction size.
- No monthly or setup fees are charged.
- Payouts are priced separately from payment acceptance.
- Chargeback fees are not published on the public website — contact Trustly sales for specific terms.
- Refund and reversal fees may apply
- A flat fee per transaction may be added on top of the percentage rate
- Cross-border conversion fees may apply if settling in a different currency than the customer's payment
🔧 Features
📋 Assessment
💪 Strengths
- Reduced transaction costs: Trustly eliminates card interchange and scheme fees, which can be substantial on high-value transactions. This cost structure can lead to significant savings for merchants processing large payments, such as iGaming operators or high-end retailers. By moving money directly between bank accounts, Trustly avoids the fee stack that comes with card networks.
- Instant payment confirmation and fast settlement: Transactions are confirmed in real-time, and funds settle quickly—often within 30 seconds to a few minutes. This speed is crucial for merchants that need to authorize transactions immediately or offer same-day withdrawals, enhancing customer satisfaction and operational efficiency.
- Enhanced security and fraud reduction: Trustly uses bank-level authentication and adheres to SCA regulations, reducing the risk of chargebacks and fraud. Since payments are initiated from the customer's bank account with their own credentials, the chances of unauthorized transactions are minimized. This is particularly valuable for high-risk industries like iGaming, where chargeback fraud is common.
- Wide bank coverage: With over 8,300 connected banks across Europe and North America, Trustly covers a broad geographic area. This extensive network ensures that a majority of customers in supported regions can use Trustly, making it a viable alternative to cards for many transactions.
- No app downloads or card details: Customers pay directly from their online bank account, eliminating the need to enter card details or download a separate app. This streamlined checkout process can reduce friction and increase conversion, especially for customers who prefer not to share card information online.
⚠ Watch out for
- Opaque pricing model: Trustly does not publish its pricing, and merchants must contact sales for a customized quote. This lack of transparency makes it difficult for small businesses to compare costs with other gateways and plan their budgets. The absence of self-serve pricing may also deter potential users who prefer painless onboarding.
- Inconsistent coverage by country and bank: While Trustly connects to many banks, coverage varies significantly by country. In some regions, smaller or regional banks may not be integrated, causing checkout options to disappear for customers banking with those institutions. This can lead to lost sales and a fragmented user experience.
- Excludes unbanked and card-first customers: Trustly requires customers to have online banking access. This excludes unbanked individuals and those who rely primarily on credit or debit cards. In markets where card usage is dominant, this limitation could reduce the total addressable audience, making Trustly less suitable for mass-market e-commerce.
- No immediate integration with all platforms: Although Trustly offers plugins for major e-commerce platforms like Magento and WooCommerce, some custom or enterprise systems may require additional development effort. This could be a hurdle for merchants with bespoke infrastructure, potentially leading to longer setup times and extra costs.
- Limited to certain high-value use cases: Trustly is best suited for high-value transactions, but for small-ticket items, the advantages (like low fees) are less pronounced. Additionally, the target audience is often specific—such as iGaming players or fintech users—meaning the payment method may not be ideal for general e-commerce stores with diverse consumer bases.
🎯 Best for
Merchants in Europe and North America, particularly in iGaming, fintech, and high-ticket e-commerce, who want lower card costs, instant bank payments, and fast payouts.
🚫 Who should skip
Businesses targeting customers who strongly prefer cards, digital wallets, or BNPL, or those operating in countries with limited Trustly bank coverage.
📚 Learning curve
Moderate — the customer flow is simple, but merchant integration, authentication testing, and compliance review require technical effort.
🧑⚖️ Verdict
Trustly is a solid choice for businesses processing high-value transactions in iGaming, fintech, and e-commerce, offering reduced costs and speed. However, its opaque pricing and bank coverage limitations make it less suitable for small businesses or those with a broad consumer base. If you need fas
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
🧭 Which One Should You Pick?
Choose BitPay if...
- You are: Businesses that want to accept Bitcoin, Ethereum, or stablecoins and convert them into local fiat with minimal volatilit
- 👍 First mover and established name in crypto payments, with a track record since 2011 and a large ecos
- 👍 Accepts multiple major cryptocurrencies plus stablecoins, while allowing merchants to receive fiat s
- 👍 Automated conversion and local-bank settlement removes crypto volatility exposure, making accounting
- 💰 Free tier available
- ⚠ Trade-off: Per-transaction fees are around 1%, plus a minimum fee per payment, which can be
Choose Trustly if...
- You are: Merchants in Europe and North America, particularly in iGaming, fintech, and high-ticket e-commerce, who want lower card
- 👍 No card interchange or scheme fees, which reduces payment costs on high-value transactions.
- 👍 Instant payment confirmation and fast settlement improve merchant cash flow and enable same-day with
- 👍 Bank-level authentication and strong customer authentication reduce fraud and chargeback risk.
- 💰 Free tier available
- ⚠ Trade-off: Pricing is opaque; merchants must request a quote and there is no self-serve pri
❓ Frequently Asked Questions
Does BitPay charge a monthly fee or only per-transaction fees?
BitPay doesn't charge a monthly fee for its standard gateway; you pay per transaction instead. The typical processing fee is about 1% per transaction, with a minimum fee per payment. Signing up is free, but it's not a free payment processor.
Which cryptocurrencies can I accept with BitPay?
BitPay supports Bitcoin, Bitcoin Cash, Ethereum, and several stablecoins like USDC, USDP, and Euro Coin. You can also accept Litecoin, Dogecoin, and other popular assets depending on your merchant country. The exact list varies by region and is set by BitPay's compliance rules.
How does fiat settlement work and how fast is it?
When a customer pays in crypto, BitPay converts the amount at the current rate and settles the fiat equivalent to your bank account. That protects you from volatility, but bank settlement is usually not instant and arrives on the next business day or per your settlement schedule. The 'instant' part refers to locking the conversion rate at the time of payment.
Does BitPay integrate with e-commerce stores like Shopify or WooCommerce?
Yes, BitPay offers official plugins for Shopify, WooCommerce, Magento, PrestaShop, and more. It also has a REST API and webhooks for custom integrations. Non-technical users can quickly add a crypto payment button or checkout link.
🔗 More Payment Gateways Comparisons
🔀 Explore Alternatives
📧 Save this comparison
We'll email you a link to this comparison. No spam.