11x vs Lantern
Side-by-side comparison — pricing, features, ratings, use cases. Find which AI Sales fits you best.
🔍 Independently researched ·
📊 Data-driven
74/100
$30 starting
Sales teams that want to automate repetitive operational tasks such as data entry, lead follow-ups, and pipeline managem
★ Best
💰 Pricing
Starting at $30
🔧 Features
✓ Ai Model✓ Api Available✓ Team Collaboration✓ Gdpr Compliant✓ Soc2 Compliant✓ Analytics Dashboard✓ Custom Templates✓ Workflow Automation
📋 Assessment
💪 Strengths
- End-to-end automation: 11x's AI agents don't just generate email drafts—they handle the entire workflow, from lead research and data enrichment (pulling information from public sources) to sending personalized follow-ups and updating your CRM (like Salesforce or HubSpot). This removes the manual steps that consume 80% of an SDR's day, letting your human team focus on strategy and closing deals.
- Security and compliance: In a market where AI tools often lag on security, 11x is a clear standout. With both GDPR and SOC2 Type II compliance, it meets the security thresholds required by enterprise procurement departments. This makes it a viable option for regulated industries like finance, healthcare, and legal, where data protection is non-negotiable.
- No-code builder for custom agents: The platform includes a no-code builder that lets you create and train custom AI agents to execute specific workflows. You can configure them to follow your team's unique sales playbooks, ensuring they align with your existing methodologies rather than forcing you to adapt to a rigid tool.
- Analytics dashboard: 11x provides an analytics dashboard with real-time metrics on agent performance, including response rates, meeting booked, and conversion rates. This allows sales managers to measure ROI and optimize their AI workforce's settings to improve results over time.
- Custom templates: You can create and reuse custom templates for emails and follow-up sequences, ensuring brand consistency across all outreach. The templates are easy to edit and A/B test, giving you control over messaging while the AI personalizes content at scale.
⚠ Watch out for
- Vague agent capacity: The pricing tiers don't disclose exactly how many AI agents you get per plan. The Starter plan says 'limited,' and Pro says 'more,' but without exact numbers, buyers cannot accurately plan for scaling their outbound efforts. This opacity could lead to unexpected extra costs as you scale.
- No free trial or demo without sales call: 11x requires you to book a demo and talk to a sales representative before you can test the platform. There's no self-serve signup or free trial. This is a significant barrier for teams that want to evaluate the tool on their own time without pressure, and it's a poor experience for buyers who prefer a product-led growth approach.
- Language support uncertain: 11x does not explicitly state which languages its AI agents support. It's likely English-only, which limits its usefulness for multilingual sales teams that need to communicate with prospects in other languages. If your outbound efforts target non-English-speaking markets, this could be a deal-breaker.
- Limited direct CRM integration: While 11x claims to handle CRM data entry, the range of native integrations is not clearly documented on the website. Users may need to rely on Zapier or third-party tools to connect with less common CRM systems, adding complexity and potential data syncing issues.
- Pricing beyond starter gets opaque: The $30/month starting price is likely for a small package with very limited features. To get the full AI workforce (multiple agents, advanced reporting), you'll need to request a custom quote, and the cost could be substantial. This makes it difficult to budget for the tool, especially for SMBs.
🎯 Best for
Sales teams that want to automate repetitive operational tasks such as data entry, lead follow-ups, and pipeline management, and are willing to invest time in training AI agents on their specific processes.
🚫 Who should skip
Teams that need a straightforward, out-of-the-box sales assistant with clear starting agent counts and a free trial, or those with simple sales cycles where automation adds little value.
📚 Learning curve
Moderate – you need to define business processes and train the AI agents, which requires initial setup time and some technical understanding of workflows.
🧑⚖️ Verdict
11x is a robust AI sales automation platform that shines for enterprises needing Gdpr-compliant, end-to-end outbound automation. Small teams and individuals should look elsewhere, given the opaque pricing, lack of free trial, and potential high costs. If you're a mid-size to large sales team ready t
47/100
$49 starting
Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and clos
💰 Pricing
Starting at $49
🔧 Features
✓ Ai Model✓ Api Available✓ Mobile App✓ Team Collaboration✓ Browser Extension✓ Languages Supported✓ Gdpr Compliant✓ Integrations Count✓ Analytics Dashboard✓ Export Formats✓ Custom Templates✓ Workflow Automation
📋 Assessment
💪 Strengths
- Adaptive AI personalization: Lantern's core strength lies in its ability to personalize every email dynamically. Instead of static merge fields, the AI analyzes recipient actions—opens, clicks, replies—and automatically adjusts follow-up messages. For example, if a prospect hasn't opened the first email, the second might switch subject lines entirely, increasing the chance of engagement. This reduces manual iteration and has shown tangible improvements in reply rates for users.
- Multi-channel outreach: Pro plan and above include voice calling and SMS as native channels. This is crucial for modern outbound, where a single touchpoint is often ignored. Lantern allows you to sequence touchpoints across email, call, and SMS automatically, ensuring consistent and timely follow-ups. The ability to seamlessly move between channels without juggling separate tools is a significant time-saver.
- CRM integrations: Native integrations with Salesforce and HubSpot are seamless, syncing contact data, activity logs, and outcomes both ways. This ensures that your CRM remains the single source of truth and eliminates manual data entry. The integration is robust enough to handle custom fields and workflows, making it easy to align with existing sales processes.
- User-friendly interface: Lantern's UI is intuitive and modern, with drag-and-drop builders for sequences and a clean dashboard for tracking performance. New users can get up to speed quickly without extensive training. This is a stark contrast to more complex platforms like Outreach, which often require dedicated administrators to manage full effectiveness.
⚠ Watch out for
- No free trial or freemium: Lantern requires a credit card upfront, with no free trial or free tier. This is a significant barrier for individual users or small teams who want to test the tool before committing $49/month. Competitors like HubSpot Sales Hub offer free plans, and even Salesloft provides a 14-day trial. Lantern's lack of a trial undermines confidence and makes it harder to evaluate value.
- Low contact limits: The Starter plan caps at 1,000 contacts, and Pro at 5,000. For a growing team running multiple campaigns, this can be restrictive. Even a single SDR can easily exceed 5,000 contacts in a few months, necessitating an upgrade to the $200/month Scale plan. This pricing structure may make it more expensive than alternatives like Lemlist, which offers 12,000 contacts on a similar tier.
- No SOC 2 compliance: Lantern does not have SOC 2 Type II certification, a standard for data security in B2B SaaS. This is a dealbreaker for many enterprise buyers, especially those in regulated industries like finance or healthcare. It also limits Lantern's viability as a vendor for organizations with strict vendor risk assessments.
- Limited reporting depth: While basic performance metrics like reply rates and sequence success are available, the analytics lack the granularity of competitors. For instance, you can't drill down into individual prospect behavior over time or perform cohort analysis. This may frustrate sales leaders looking for deep insights to refine their strategies.
🎯 Best for
Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and close more deals.
🚫 Who should skip
Small startups on a tight budget or enterprises that require SOC 2 compliance and unlimited contact scalability.
📚 Learning curve
Moderate - setting up multi-channel sequences and AI rules requires some initial configuration, but the interface is intuitive for sales professionals.
🧑⚖️ Verdict
Lantern is a strong contender for small sales teams and individual SDRs who prioritize adaptive personalization and multi-channel outreach without the complexity of enterprise platforms. Its AI-driven approach delivers tangible improvements in response rates, making it a valuable investment for outb
📊 Use Case Suitability
Higher score = better fit. Scores from editorial review.
Use Case11xLantern
Lead qualification and scoring85—
AI agents can process inbound data, apply scoring rules, and prioritize leads au
Automated follow-up email sequences90—
Workflow automation and custom templates allow agents to send personalized follo
CRM data entry and maintenance95—
Repetitive data tasks like updating contact records, logging interactions, and s
Sales pipeline management and reporting80—
Agents can track deal stages, generate analytics dashboards, and alert teams to
Creating sales proposals and quotes70—
Templates and workflows can assist in generating proposals, but complex or highl
Cold Email Outreach Campaigns—90
Lantern's AI-powered personalization and workflow automation are ideal for craft
Multi-Channel Lead Nurturing—85
With Pro plan's multi-channel capabilities, teams can combine email, phone, and
Sales Follow-Up Automation—88
Automated workflows for timely follow-ups, schedule management, and reminders re
🧭 Which One Should You Pick?
Choose 11x if...
- You are: Sales teams that want to automate repetitive operational tasks such as data entry, lead follow-ups, and pipeline managem
- 👍 Automates end-to-end sales operations tasks, freeing up human reps for strategic activities.
- 👍 Offers both GDPR and SOC2 compliance, which is critical for enterprise buyers in regulated industrie
- 👍 Includes analytics dashboard and custom templates, allowing teams to monitor performance and standar
- 💰 From $30/mo
- ⚠ Trade-off: Agent count per plan is vague – Starter is 'limited', Pro has 'more', and exact
Choose Lantern if...
- You are: Mid-market sales teams that want AI-driven personalization and multi-channel outreach to improve response rates and clos
- 👍 AI-powered personalization that adapts to recipient behavior, improving response rates.
- 👍 Multi-channel outreach (email, phone, SMS) is supported in the Pro plan and above.
- 👍 Seamless integrations with popular CRMs like Salesforce and HubSpot.
- 💰 From $49/mo
- ⚠ Trade-off: No free tier or free trial available; all plans are paid starting at $49/month.
❓ Frequently Asked Questions
How many AI agents come with the Starter or Pro plans?
Exact agent counts are not publicly disclosed. The Starter plan includes limited agents, the Pro plan allows more, and the Enterprise plan offers custom agent capacity.
Can I train the AI agents on my specific sales processes?
Yes, the agents are designed to learn your processes and execute multi-step tasks. You can customize their workflows and templates to match your sales operations.
Does 11x integrate with CRMs like Salesforce or HubSpot?
Explicit integrations are not listed in the feature set, but the tool offers an API for custom integrations. You may need to build or use third-party connectors to sync with your CRM.
Is there a free trial to test 11x before purchasing?
No, there is no free tier or trial available according to the provided data. You would need to start with a paid plan to evaluate the tool.
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